Good Health and "Stealing" Patients from Physicians, Part 1 of 3. Elvonda

Right now in America, most physical therapists accept referrals from physicians for conditions like simple ankle sprains and lower back injuries.

What if I told that soon, physical therapists will "steal" these patients from physicians' caseloads?

And, physicians will thank us for stealing their patients.

How can we do that?

How can physical therapists steal patients from physicians and get a big "Thank You" in return?

By following Clayton Christensens's "rules-based medicine".

Rules-based Medicine

"Rules-based" medicine is described in Harvard professor Clayton Christensen's Innovator's Prescription (2011)

Professor Christensen describes a clear process by which professions inevitably transform their bodies of knowledge upon which they are built from an art into a science.

Rules-based medicine is the "technological enabler" that physical therapists need to "steal" physician market share

"Work that was once intuitive and complex becomes routine, and specific rules are eventually developed to handle the steps in the process.

Abilities that previously resided in the intuition of a select group of experts ultimately become so explicitly teachable that rules-based work can be performed by people with much less experience and training...

The term "technology" that we use here refers to... mathematical equations (algorithms)...

However, at the heart of this evolution of work is the conversion of complex, intuitive processes into simple rules-based work, and the handoff of this work from expensive, highly trained experts (physicians) to less costly providers (physical therapists, nurses, physician assistants, etc.)."

Clinical decision rules are available now which can help physical therapists diagnose the following patients BETTER than the unaided physician:

acute stroke in dizzy patient
foot fracture in trauma/sports patients
ankle fracture in trauma/sports patients
knee fracture in trauma/sport patients
pneumonia in community-based patients
spinal fracture in older patients with lower back pain
cancer in patients with lower back pain

"Stealing" market share may be an uncomfortable concept for private practice physical therapists who have been accustomed to close, collaborative relationships with family physicians.

The primary argument against Direct Access legislation is that patient are not safe to see a physical therapist without a physician referral.

"Stealing" Patients from Physicians, Part 2 of 3 will discuss who is currently "stealing" market share from our physician colleagues.

They are getting GREAT outcomes and making money, too.

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